EPISODE 1: Why “create a personal brand” is BS advice for building your career

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In the PR, marketing and social media industries “build your personal brand” is such common career advice. We see resumes that are beautifully designed with a gorgeous cohesive color palette. Instagram feeds for our careers that are curated with so much care and detail.

Now, if you’re doing this, it doesn’t necessarily mean you need to stop what you’re doing right now. But a color palette, Instagram feed and head shots won’t get you paid. They won’t get you hired, and they won’t get you clients either.

What will instead? Listen in on this episode to find out.

 

Get a transcription of this episode here.

 

BONUS: If you listened to this episode, you know we offered a chance for listeners to uncover their professional development personality type. Want yours? Take the quiz here.